Lane pricing software for freight teams
Price any lane in seconds.
Still trying to quote lanes from memory or digging through TMS history by hand? We build AI operating systems shaped to your business that handle both.
Why teams call us
The same lane,
priced from scratch every time.
Lane history is hard to reuse
Your team digs through TMS history to remember what you ran the lane at, who you used, and whether they were any good. Half the context lives in dispatcher heads.
Quoting depends on repeated clicking
Pricing a lane means cross-referencing five tabs, three spreadsheets, and a phone call to your best dispatcher. The same lane gets re-priced from scratch every time it comes in.
Generic SaaS misses your workflow
TMS vendors hand you the same lookup tool they sold the broker down the street. Yours never quite fits how you actually quote, which carriers you trust, or what your team considers a good margin.
Lane desk example
Type the lane.
Get the carriers, rates, and warnings.
One example of what we'd build for a broker quoting lanes out of their TMS today. Your version is shaped to your equipment, your customers, and your carrier list.
Active lane
Dallas, TX → El Paso, TX
Prior carriers
9
Avg rate
$2,720
Avg margin
16.5%
- Lone Star BulkTankerHidden stop: Odessa9 loads$2,850 rate18% margin
- Permian FreightFlatbedEquipment: 53 ftDo-not-use flag6 loads$2,620 rate13% margin
- Gulf Coast CarriersDry vanOn-time history11 loads$2,740 rate16% margin
Mock data. Yours runs on your own load history, in your account.
What we build
Workflows we've built
for freight teams.
Historical lane pricing
Type a lane, get the average rate, last-quoted price, and margin you've run it at — pulled straight from your old loads.
Carrier rate lookup
See every carrier who's run a lane for you, what they charged, how they performed, and which ones you'd call first.
TMS search layers
A query layer on top of your TMS that finds loads, customers, and lanes in seconds instead of minutes of clicking.
Dispatcher work queues
Custom queues that surface the next call your team should make — quotes to follow up, loads to cover, customers to update.
Do-not-use carrier flags
Flag carriers your team has fired so they never re-enter a quote by accident, with the reason a click away.
Hidden stop detection
Surface lanes that historically had a second pickup or drop your team forgot to bill — and price the next quote correctly.
Custom software around your existing freight workflows. Not a SaaS subscription.
How it works
From workflow walkthrough
to working software.
Map the workflow
We sit with your team and watch how they price lanes, compare carriers, and pull old loads today. The goal is the actual steps — not what a TMS demo says they should be.
Build the lane desk
We build the lookup, queues, and warnings your team would build for themselves if they had a software engineer on staff.
Ship it in your name
Wired into your TMS, set up under your account, used by your team. You pay once, and the code and the data are yours.